http://www.firstmonday.org/issues/issue11_3/david/index.html
Six degrees of reputation: The use and abuse of online review and
recommendation systems
by Shay David and Trevor Pinch
This paper reports initial findings from a study that used
quantitative and qualitative research methods and customhe ways in
which the collapse of the barriers between authors and readers affect
the ways in which these information goods are being produced and
exchanged. We report on techniques that are employed by authors,
artists, editors, and readers to ensure they promote their agendas
while they build their identities as experts. We suggest a framework
for discussing the changes of the categories of authorship,
creativity, expertise, and reputation that are being re-negotiated in
this multi-tier reputation economy.
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